Activewear Meets Purpose
We’re all about that high impact activity, low environmental impact life, and we’re committed to being part of the change.
Building on our 4 core (P)illars, we want to ensure that sustainability is at the heart of everything we do.
It is an evolving goal and definition, but we want to focus our efforts on things that have the biggest impact.
We design our pieces to not only be durable and lasting, but also timeless enough to outlast the trends. This way, you get more bang for your buck, and
less waste gets diverted to landfills.
It’s a win-win.
But we know nothing lasts forever.
Which is why we strive to keep our production as circular as we can. When selecting our materials, we keep the end of its life in mind so that once the time comes to let your favourite pieces go (we know it’s hard!), the goal is for them to be repurposed or recycled as much as possible.
In our pursuit for mindful manufacturing, our main focus is to integrate circular and more environmentally low-impact practices into our products, starting with reducing the use of conventional fabrics and packaging in favour of more sustainable alternatives:
Just pause for a second and think about the billions of single use plastic bottles that are discarded every year. Plastic bottles that end up in landfill, in our streets, rivers, and oceans as a result of irresponsible disposal. The reality is terrifying—but we’re doing something about it.
RPET, or Recycled Polyethylene Terephthalate, is a fabric that is made out of recycled post-consumer plastic bottles. How do we turn these bottles into activewear? First, the recycled bottles undergo quality inspection and separation before being broken down into tiny fragments and melted into string-like fibres. Then the raw fibre is reeled off, cooled, and collected to be spun into RPET yarn. The end result? A high performance fabric that makes you look good, and feel good.
By using plastic that’s already been created (and in abundance we might add), ~50% less energy is required during production, and ~30% less CO2 is emitted compared to making PET from scratch.
Our Wildflowers collection is made from 80% recycled polyester (or RPET) and 20% spandex.
1 Legging = 13 plastic bottles
1 Bra = 7 plastic bottles
1 Shorts = 8 plastic bottles
From ocean waste to activewear — ECONYL® regenerated nylon is a 100% recycled fibre made from discarded fishing nets from the ocean, along with other waste like fabric scraps bound for landfill.
By using this material, we’re helping to remove abandoned waste from our oceans, thus reducing the likelihood of these animals being harmed or killed by plastic pollution. For every 10,000 tons of ECONYL® raw material, we’re able to save 70,000 barrels of crude oil and avoid 57,100 tonnes of CO2 emissions. That reduces the global warming impact of nylon by up to 80% compared with the material from oil. Performance wise, it has incredible recovery power and the perfect amount of muscular compression, making it suitable for any kind of activity you’ll be doing throughout the day.
Still not convinced? Try ‘em on and you’ll never want to take ‘em off. Trust us when we say that you won’t believe discarded waste from the ocean could be this soft, compact and breathable. Feelin’ yourself — both literally and figuratively.
Our Movement collection is made from 78% recycled PA (or ECONYL®) and 22% spandex under ethical conditions in China the workers are paid fairly and are provided company benefits such as pension, medical insurance, employment injury coverage etc.
Conventional cotton production is pretty damaging to the planet and the people growing it.
The Global Organic Textile Standard (GOTS) is a global textile processing standard for organic fibres. Organic production is based on a system of farming that maintains and replenishes soil fertility without the use of (and this is important!) toxic, persistent pesticides or synthetic fertilisers. Organic agriculture is a production process that sustains the health of ecosystems, soils and people.
STANDARD 100 by OEKO-TEX® is an internationally recognised label for textiles tested for harmful substances. With the STANDARD 100 label, you can be sure that our tees have been tested for harmful substances and are harmless to human health.
The Organic Content Standard (OCS) is an international, voluntary standard that sets requirements for third-party certification of certified organic input and chain of custody.
Our To Dye For Tees are made in Bangladesh from 100% GOTS, OEKO-TEX® and OCS certified organic cotton. Click on the icons below to learn more about each Standard.
Deadstock fabric are the leftover fabrics from textile mills and garment factories who overestimated their needs. Bound for landfill, we rescued these fabrics before they’re discarded and turned them into outfits so comfy you’d want to live in them forever. One man’s trash is another (wo)man’s treasure!
Using deadstock allows us to produce in low quantities and small production runs so everything is 100% limited edition—once it’s sold out, it’s gone for good.
Our Lounge Edit are made from deadstock fabrics sourced from around the world. The garments are assembled in our partner factory in Kuala Lumpur, Malaysia which we personally visit to ensure clean, safe, and fair working conditions.
It's not just the inside that counts — we are continually refining our packaging solutions to complement our products.
FSC certified and recyclable.
FSC certified and recyclable.
Plant-based, 100% biodegradable and compostable.
Durable and recyclable.
The Future — What’s Next?
We love change.
But we also know that change can be scary, daunting and time consuming. Which is why it’s a constant work in progress for us. With your support, we will continue to learn, grow, reiterate, improve and reinvest in our business. We really wouldn’t be able to do what we do without you.
We’re not quite there yet, but we know we can achieve great things — together.
We will continually research and work with material experts to source the most sustainable and high performing textiles that support not only the girls, but also the planet.
Our goal is be able to contribute to not-for-profit organisations as well as our local communities. Keep an eye out for future collaborations and events that benefit our planet and our people.
We’re committed to deepening our knowledge and eventually minimising the environmental footprint of our products, Water, waste and energy — they’re all on our radar.
Although we’ve made our products to last, wear and tear can take its toll over time. Our eventual goal is to be able to fully close the loop on fashion by participating in textile recycling programs.