Activewear Meets Purpose

We’re all about that high impact activity, low environmental impact life, and we’re committed to being part of the change.

Our Vision

Building on our 4 core (P)illars, we want to ensure that sustainability is at the heart of everything we do.

It is an evolving goal and definition, but we want to focus our efforts on things that have the biggest impact.

Here's How:

We design our pieces to not only be durable and lasting, but also timeless enough to outlast the trends. This way, you get more bang for your buck, and less waste gets diverted to landfills.

It’s a win-win.

But we know nothing lasts forever.


Which is why we strive to keep our production as circular as we can. When selecting our materials, we keep the end of its life in mind so that once the time comes to let your favourite pieces go (we know it’s hard!), the goal is for them to be repurposed or recycled, again, again and again.

Our Approach

In our pursuit for circular fashion, our main focus is to integrate circular practices into our products, starting with reducing the use of conventional fabrics and packaging in favour of more sustainable alternatives:

Fabrics


From ocean waste to activewear — ECONYL® regenerated nylon is a 100% recycled fibre made from discarded fishing nets from the ocean, along with other waste like fabric scraps bound for landfill.

So why do we use it?

It’s exactly the same as virgin nylon — except you know, it's totally not virgin. 

It’s better for our oceans. You’ll be glad to know that by using this material, we’re helping to remove abandoned waste from our oceans, thus reducing the likelihood of these animals being harmed or killed by plastic pollution.

For every 10,000 tons of ECONYL® raw material, we’re able to save 70,000 barrels of crude oil and avoid 57,100 tonnes of CO2 emissions. That reduces the global warming impact of nylon by up to 80% compared with the material from oil.

Performance wise — it’s got incredible recovery power and the perfect amount of muscular compression, making it suitable for any kind of activity you’ll be doing throughout the day.

More on Econyl® here

Still not convinced?

Try ‘em on and you’ll never want to take ‘em off. Trust us when we say that you won’t believe discarded waste from the ocean could be this soft, compact and breathable. Feelin’ yourself — both literally and figuratively.

Packaging

It's not just the inside that counts — we are continually refining our packaging solutions to complement our products.

Swing Tags

FSC certified and recyclable.

Collateral Sleeve

FSC certified and recyclable.

Garment Bag

Plant-based, 100% biodegradable and compostable.

Kraft Envelope

Durable and recyclable.

The Future — What’s Next?

We love change.

But we also know that change can be scary, daunting and time consuming. Which is why it’s a constant work in progress for us. With your support, we will continue to learn, grow, reiterate, improve and reinvest in our business. We really wouldn’t be able to do what we do without you.

We’re not quite there yet, but we know we can achieve great things — together.

Sustainable Fibres

We will continually research and work with material experts to source the most sustainable and high performing textiles that support not only the girls, but also the planet.

Giving Back

Our goal is be able to contribute to not-for-profit organisations as well as our local communities. Keep an eye out for future collaborations and events that benefit our planet and our people.

Footprint

We’re committed to deepening our knowledge and eventually minimising the environmental footprint of our products, Water, waste and energy — they’re all on our radar.

Circular Fashion

Although we’ve made our products to last, wear and tear can take its toll over time. Our eventual goal is to be able to fully close the loop on fashion by participating in textile recycling programs.