Social Media Executive

Overview

Are you a social media enthusiast with a passion for sustainability, fitness, and engaging storytelling? Join our team as a Social Media Executive for our sustainable activewear brand. In this role, you will be the driving force behind our brand's online presence, responsible for managing and curating captivating content across Instagram and TikTok. You will work closely with the founder to shape our social media strategy, ensuring that our brand's mission and vision are at the forefront of our storytelling. We're looking for a creative individual who can bring our brand to life through entertaining and educational content, incorporating fitness lifestyle, product education, and trending topics.

If you have an album dedicated to memes and are eager to make a positive impact while entertaining and engaging our community, this is the perfect opportunity for you. Join us in shaping the narrative of sustainable activewear and creating a vibrant social media presence that reflects our brand's values and resonates with our target audience.

Job Responsibilities

Brand Strategy & Content Creation

• Work with the founder to plan and develop a comprehensive social media content calendar ensuring it aligns with overall marketing and communication goals.
• Craft compelling and authentic brand stories that emphasize the sustainable aspect of the activewear, while incorporating styling inspiration and product education in an entertaining manner.
• Create original, engaging, and visually appealing content for Instagram and TikTok platforms, ensuring it reflects the terrae's values and resonates with the target audience.
• Stay up-to-date with industry trends, popular culture, and social media best practices to infuse relevant and entertaining elements into content creation.
• Implement strategies to enhance brand awareness, engagement, and community growth across social media platforms.
• Oversight and management of captions and social media copy, ensuring brand voice and marketing objectives are captured. 
• Keep a pulse on the target audience's interests and preferences, ensuring terrae remains relevant and relatable in the ever-evolving social media landscape.

Platform Management

• Manage and maintain the brand's presence on Instagram and TikTok, including daily posting, engagement, and responding to comments and direct messages.
• Monitor social media analytics and provide regular reports, identifying key insights and opportunities for improvement.
• Stay updated with platform algorithm changes, emerging features, and best practices to maximize reach and engagement.

Influencer & Community Collaboration

• Identify and collaborate with influencers, content creators, and brand ambassadors who align with the brand's values and target audience.
• Foster relationships with the brand's social media community by responding to comments, messages, and user-generated content.
• nitiate and execute collaborations and campaigns with influencers and community members to amplify brand reach and engagement.
  

What We're Looking For

• Demonstrable experience in managing social media accounts for a brand, preferably in the fashion, lifestyle, or sustainability industry.
• Excellent written and verbal communication skills, with a strong understanding of brand tone and voice.
• Proficient in using social media management tools, analytics platforms, and content creation/editing software.
  
• In-depth knowledge and understanding of Instagram and TikTok platforms, their features, and best practices.
• Passion for sustainability, fashion, and social media, and a genuine interest in engaging with the target audience.
• Creative mindset with a keen eye for visual aesthetics and storytelling.
• Strong organizational and time management skills to handle multiple tasks and meet deadlines

Location:

Founded in Kuala Lumpur, Malaysia. However, the role will be fully remote.

Full-time/Freelance role available

✨ To apply for this role, please email your resume and a portfolio or photos of your past work to hello@shopterrae.com.