Activewear Meets Purpose
We’re all about that high impact activity, low environmental impact life, and we’re committed to being part of the change.
Our Vision
Building on our 4 core (P)illars, we want to ensure that sustainability is at the heart of everything.
It is an evolving goal and definition, but we want to focus our efforts on things that have the biggest impact. we do.
We design our pieces to not only be durable and lasting, but also timeless enough to outlast the trends. This way, you get more bang for your buck, and less waste gets diverted to landfills.
It’s a win-win.
But we know nothing lasts forever.
Which is why we strive to keep our production as circular as we can. When selecting our materials, we keep the end of its life in mind so that once the time comes to let your favourite pieces go (we know it’s hard!), the goal is for them to be repurposed or recycled as much as possible.
NoSweat™
Meet NoSweat™️ — our go-to for anything that gets your heart rate up. Made from recycled pre-consumer waste like fishing nets and fabric scraps, it delivers all the performance of nylon with a lighter footprint.
It’s smooth, breathable, fast drying and quietly sweat-hiding, so you can focus on the movement, not the marks. Soft, stretchy and comfortable enough for workouts or winding down.
Sweat-smart, easy to wear and made responsibly.
ReForm™
ReForm™️ turns post-consumer plastic bottles into activewear that actually performs. The bottles are cleaned, broken down, melted and spun into yarn — giving plastic a second life as supportive, resilient fabric.
The payoff is a fabric that compresses, survives wash after wash, and stays breathable even when you’re sweating. It’s strong, structured and made for the moments that demand more from your gear.
Reform Lite™
Think of this as ReForm™️’s lighter, airier sibling. Still recycled, but softer, stretchier and designed for motion — especially running, walking and everyday wear.
It’s quick drying, sweat wicking and moves with you without sticking to you. So when the pace picks up, the fabric keeps up.
Effortless, responsive and easy on your skin.
NearSkin™
NearSkin™️ feels like wearing nothing — but better. Made from recycled viscose (created from old textiles and fabric waste), it drapes beautifully, breathes well and moves with you.
It’s cotton-like but smoother and cooler, with enough stretch to flow through your day — even post-meal comfort included. You’ll forget you’re wearing it, which is exactly the point.
BareCotton™
BareCotton™️ gives you everything you want from cotton, without the environmental baggage. Made from GOTS, OEKO-TEX and OCS certified organic cotton — sometimes blended with recycled fibres for improved comfort — it supports cleaner farming and safer production.
Soft, breathable and easy to wear, these are the pieces you reach for on repeat. Simple, durable and made with intention.
Our Packaging
It's not just the inside that counts — we are continually refining our packaging solutions to compliment our products.
At the end of the day, we live by our values so you’ll never have to compromise on yours.
